Just call us TFC

You probably have more going for you than I did when I first started.

I didn’t have a business degree. I didn’t have connections. I didn’t even go to conferences until years into my career, and only then because I had clients who’d pay me to write about the event. I taught myself web writing, journalism, how to run a business through a lot of long days and late nights.

But a year at an Italian university (one of the most difficult, but most transformative of my life!) had changed me. I’d seen that even brief exposure to different cultures could completely change someone’s sense of what’s possible. I knew I wanted to help others have those same horizon-opening moments.

I became a travel writer. I published 200,000+ words a year for outlets like USA TODAY, hoping to inspire transformation. But I soon learned the best way to impact people was to help others build their own sustainable businesses reaching the audiences that resonated with them best (hello, the power of influencers!).

I became a coach. I helped travel writers and other creative entrepreneurs build the careers they’d always dreamed of—pioneering techniques, running international workshops, logging 800+ hours of coaching.

But I kept seeing the same pattern: some smart, talented people were out there doing things to make their dreams happen, and others . . . just weren’t.

I became obsessed with one question: Why do some people build the lives they dream about, while others—equally talented, equally driven—stay stuck?

Then a health crisis forced me to figure out why. When I ended up in bed for months, I had nothing but time to read. That’s when I discovered the science of well-being—and everything clicked. I studied with Dr. Martin Seligman, the founder of the field of the psychology of what goes right with people. I learned how the brain actually works when we’re trying to achieve goals, build businesses, and create change.

And suddenly, I understood: People weren’t stuck because they were doing something wrong. They were stuck because they were building their businesses on other people’s blueprints. Following strategies that worked brilliantly for someone else but drained their energy. Saying yes to all the “shoulds” and wondering why they felt exhausted and directionless.

When you’re stressed and overwhelmed, your brain literally narrows your options. You can’t see possibilities. You can’t access your best creative ideas. But when you create the conditions for flourishing—when you build a business around what actually works for YOU—everything opens up.

Imagine what that would make possible for you.

That’s why I created The Flourishing Creator: to help you stop following other people’s strategies and start building both a flourishing business and a flourishing life—because you genuinely can’t have one without the other.